Privacy and GDPR

In order to personalise content, Ometria's website personalisation feature sets a number of tracking cookies.

You can configure the level of tracking set against an individual visitor.

User has given permission to use tracking

In this scenario the Ometria sets tracking cookies and keeps track of user activity, such as products viewed, products purchased and searches performed, etc.

This scenario enables the highest level of personalisation.

<script>
$g.init({
   privacy_policy  : { allow_personalization: true }
});
</script>

User has not given permission to use tracking

In this scenario Ometria won't use tracking cookies and won't keep track of user activity.

The platform will still be able to generate content but it will have a lower level of personalisation.

<script>
$g.init({
   privacy_policy  : { allow_personalization: false }
});
</script>