GDPR data anonymisation

The Ometria data anonymisation and deletion request API allow you to:

  • Submit requests for individuals personal data to be anonymised
  • Check the status of anonymisation requests submitted via this API or inside the Ometria application
  • Checking status of GDPR Data anonymisation request

Lifecycle of a GDPR Data anonymisation request

A data anonymisation request can be submitted either by a user of the Ometria application ("in app") or via API request.

Once a request is received it is processed within 14 days and any personal data associated with that individual's identity is removed or anonymised.

Rate limiting

The GDPR data anonymisation request is designed for GDPR related objections raised by individuals.

It is not designed for large scale data deletion. As a result, the API is rate limited to a maximum of six requests per minute.

Re-sending anonymised contacts

You can re-send a previously anonymised contact to effectively 'un-anonymise' their record again.

The re-sent record must include:

  • email
  • marketing_optin=true
  • @force_optin=true

and/or:

  • phone_number
  • channels.sms.allow_marketing=true